Product Marketing Lead
Make it easy to understand when Fax is useful, what it does and how to get started.
The opportunity
People arrive with different paperwork, from a personal form to a recurring business process. They need examples that sound like their work and accurate answers about the product.
You’ll turn product capabilities and customer research into positioning, launch materials and pages people can act on.
What you’ll work on
- Develop positioning and messaging for personal, small business and team workflows.
- Write use-case pages, launch notes and clear explanations of plan differences.
- Interview users and work with support to learn how people describe their needs.
- Keep marketing claims grounded in released capabilities and available evidence.
What you’ll bring
- Experience writing and launching products or features for a software business.
- Strong English writing and editing, with examples of turning technical detail into clear copy.
- Ability to work with design, product and engineering to take a launch from brief to release.
Useful, but not required
- Experience marketing a self-serve utility or document product.
- Experience with customer interviews, lifecycle content or search-oriented landing pages.
Your first months
- Map the main use cases and review how the current site explains them.
- Ship a focused set of pages or launch materials tied to one real customer need.
How we work
Apply for this role
Share a launch or positioning example you led. Include the audience, your contribution and how you assessed the work.